Google announced the purchase of fitness tracker manufacturer Fitbit for $ 2.1 billion, which corresponds to $ 7.35 for every Fitbit security. The deal will be closed in 2020 after regulatory approval. The Google deal will help enter the market for smartwatches and wearable electronics, and Fitbit considers Google the ideal partner for promoting the company’s mission.
Fitbit was founded in 2007. The main activity of the company is the development and production of fitness tracks and smartwatches. The sale of the company was not a surprise – there were rumors about this for a long time, but several sources confirmed them several days ago.